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1. High-definition content and advertising are published to multiple, redundant media servers in secure hosting facilities around the country.

2. Each Blast Panel securely connects to the Internet to retrieve updated content and advertising, which are displayed at their designated times.

3. Blast Panels download and store media content locally; data feeds are accessed every 36 seconds.

4. Blast Panel records the frequency and duration of each ad. This data is then reported back to the Blast Panel servers so that advertisers can track the efficacy of their ads at specific locations.

5. By texting or utilizing a simple web application, patrons can interact with Blast Panels directly from their cell phones.  Possibilities include: voting in polls, entering contests and drawings, downloading coupons, playing trivia and even posting messages or photos directly to the screens.