INTRALOT AND THE NEBRASKA LOTTERY TAKE A “DIGITAL” APPROACH TO DIGITAL SIGNAGE BENEFITING RETAILERS AND REACHING CONSUMERS

FOR IMMEDIATE RELEASE:
August 25, 2009

Cutting edge digital advertising is about to join investment strategy, athletics, and medical research on the list of hot topics that Nebraska brings to the nation.

The Nebraska Lottery and its on-line network provider, INTRALOT, are working with display provider Blast Panel on a digital media pilot that will change the way advertisers and retailers reach consumers, whether in the Heartland or on the coast.

The pilot involves a new digital signage program for qualifying lottery retailers. INTRALOT service technicians have recently installed 32” high-definition, LCD screens (referred to as Blast Panels) at select locations in Omaha and Lincoln to determine how much this new technology can help the retailers increase sales of Lottery and other branded products.

This pilot was created to give the Nebraska Lottery and its retailers a new channel for marketing and promoting Lottery and retail products at the point of purchase.

“We hear about economic downturn everywhere, and now more than ever, consumers looking for greater value want promotions and incentives when making purchases. This pilot was created to provide a new channel for marketing and promoting Lottery and retail products at the point of purchase. Measuring the effect of these point of purchase promotions and incentives will be key to the success of this pilot,” says INTRALOT’s VP of Marketing, John Pittman. “The monitors will also display retailer specials, news, weather and other public service announcements and provide the Lottery and its Retailers with the opportunity to generate additional monetary benefits outside of lottery sales. We have been utilizing Player Advertising Displays for quite awhile, but these new Blast Panels will take that concept to a whole new level.”

Blast Panels display lottery information, advertising and retailer promotions to help give consumers relevant, targeted advertising at the point of sale. “Consumers only spend a short amount of time in the store so you’ve only got seconds to grab their attention—Blast Panels do that.” says Kirk Manz, CEO of Blast Panel. “We saw an opportunity to partner with INTRALOT and the Nebraska Lottery because a large part of their success is dependent on the retail channel. This digital signage pilot will give us insight into how to continuously make the sale with Nebraska lottery and retail customers.”

Digital media, from social networking to user-generated video and on-line gaming, are dramatically changing consumer interaction and consumption patterns, and present a wealth of opportunities for Lotteries. Stores are emerging as a viable alternative to the challenging mass-market advertising environment; they’ve quietly become a hotbed of advertising activity as more retailers test the effects of digital in-store media on shopper behavior.

About INTRALOT

INTRALOT, a public listed company, a leading supplier of integrated gaming and transaction processing systems, innovative game content and sports betting management, to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 50 countries, with 5,000 people and revenues of $1.45 billion (€1.1 billion) for 2008, INTRALOT has established its presence on all 5 continents.

For more information:
Ms. Persa Kartsoli, Head of Corporate Affairs, Phone: +30-210 6156000, Fax: +30-210 6106800, email: kartsoli@intralot.com – www.intralot.com

About the Nebraska Lottery

The mission of the Nebraska Lottery is to generate proceeds for good causes while providing quality entertainment options to Nebraskans. Over $349 million has been raised for the Nebraska Lottery’s beneficiary funds since the Lottery began in 1993. All 93 counties in Nebraska have benefited from projects funded with these Nebraska Lottery proceeds.

About Blast Panel

Delivering vibrant, engaging, high-definition content and advertising, Blast Panel is an exciting reinvention of point of purchase marketing (“POP”). At no cost to qualifying retailers, Blast Panel provides vertically-oriented, 32” LCD displays, professionally installed in prominent locations at retail outlets designated by the Lottery.