Digital Signage “Key Findings” Summary* 
• 63% of people report that digital signage is eye-catching
• 44% of people pay “some” or “a lot of” attention to advertising on digital signage
• 52% of people report that advertising on digital signage is interesting
• 58% of people report that advertising on digital signage is unique
• 48% of people report that advertising on digital signage is entertaining

Digital Signage “Action” Summary* 
• 50% of adults use text messaging
• 73% of college students use text messaging
• 68% of people aged 18-34 use text messaging
• 53% of total adults surveyed were likely to text a response to a compelling offer seen on digital signage

College Students* 
• 75% say that they have seen ads on digital signage in the last 12 months
• College students report that digital signage advertising is second only to television in its entertainment value
• 60% of college students find digital signage advertising more unique than other media
• 73% of college student utilize text messaging on a regular basis

Business Professionals* 
• 71% of business professionals are aware of digital signage advertising, compared to 62% of general adults
• Over two-thirds of business professionals report that advertising on digital signage catches their attention, significantly higher than any other media
• More than half say that they use text messaging, and 23% respond to text messages about special events

Alpha Moms*
• Digital signage advertising is the number one way to catch the attention of Alpha Moms with nearly 70% reporting that advertising on digital signage catches their attention
• 60% say that they find advertising on digital signage to be unique, more so than any other media
• More than half of Alpha Moms find digital signs to be informative

Families On-the-Go* 
• Over two-thirds of families on-the-go are aware of digital signage advertising
• 62% report that advertising on digital signage catches their attention, making it the number one media for this measure
• 51% report that digital signage advertising is entertaining, making it second only to television

Teens* 
• 70% report that they have seen advertising on digital signage in the past 12 months
• 55% of the teens surveyed have taken action after seeing an advertisement on digital signs, compared to 36% of general adults
• 59% of Teens reported that they found television advertising to be annoying
• Nearly two-thirds of Teens report that they use text messaging, and are interested in receiving offers regarding music, ring tones, games and music videos

*OTX/Seesaw Networks Digital Out-of-Home Awareness and Attitude Study